I will present a paper at the 7th Annual Ethnography Symposium, University of Liverpool, 29th-31st August 2012. Below title and abstract. (This is part of my research on the Dr Chau Chak Wing project of UTS Business School, click here for more info). To download the presentation, click here.
“The global, the local and the production of territory. Or: How a Business School creates (new?) organizational patterns to answer to (old?) neoliberal crisis”
This paper poses a central question: how do “local” territories emerge in the globalized world in time of crisis, and how in particular does this relate to the process of change undertaken by many Business School around the world? In order to answer, the paper re-works canonical understandings of globalization and presents the outcome of a seven month ethnographic fieldwork, which focuses on the process of change currently undertaken by UTS’ Business School. The outcomes of this research are essentially three. Firstly, it provides a fluid and topologically tuned understanding of how territories are produced in the current global economy. Secondly, it unfolds the process of change undertaken by the School, revealing both its rationale and most nuanced dynamics. Thirdly, the paper identifies three movements in the production of territory: aligning, translating and opening. The three forms the “ATOm” schematization proposed at the end of the work, which offers the analytical standpoint from which it is possible to critique the neoliberal rationale underpinning Business Schools’ changes.
Globalization, Territory, Business School, Assemblage, Neoliberalism, ATOm